The cosmetics/personal care industry has seen an visible rise in Non-Governmental Organizations or activist group campaigns that are spurring highly restrictive legislation on the industry.
European cosmetics regulations continue to tighten as authorities seek to ensure the safety of consumers—and as they demand greater transparency around products and their ingredients. The result is that pharmaceutical companies must provide both safety and toxicological data on the substances in their products.
Regulatory specialists are the protectors of the businesses they work for by ensuring that the products are in compliance with federal, state and international laws where the company markets its goods.
New legislations are affecting all products from simple fragrant candle to cosmetics ( makeup, anti-aging cream , etc. ) to products such as toothpast, shampoo and sunscreen.
Unfortunately, this is easier said that done because complex marketing plans, global supply chain distribution and aggressive launch strategies often collide with unexpected regulatory restraints causing costly delays potentially destroying an otherwise profitable product line. To avoid any kind of financial catastrophe, marketing objectives must be shared during the early product development cycle so that potential claims take into consideration current consumer perception and awareness. The marketing objectives must be followed up with a well-designed product safety review and testing protocol, both pre-and post market.
It is also essential that a global marketing plan takes into consideration different regional regulatory requirements for ingredient selection, product claims, advertising and promotions.
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